Honda Of Bellingham

Meet Our Staff


 General Manager Joel   Cherberg
Joel Cherberg
General Manager
Joel Cherberg
Sales Manager Ryan  Holley
Ryan Holley
Sales Manager
After college baseball, and working on cattle ranches in Texas, Ryan joined the car business in 1996. Later after 9/11 Ryan decided to join the Military and exited as a Disabled Combat Veteran of the US Army 75th Ranger Regiment, serving with the Special Operations Group (SOG), where he also earned a B.S. Degree in Pre-Law/Political Science and M.A. Degree in National Security Management and Terrorism Studies. Ryan decided to get back in the Auto Industry and moved to Whatcom County from Southern Oregon with his amazing wife and 4 amazing kids, who are all 4.0 students and amazing athletes. Ryan loves to watch them all play, especially baseball season where Ryan gets to help out as a pitching coach and trains all 3 of his boys on the art of pitching. Ryan also loves to watch his daughter pitch on her softball team as well as excelling on the volleyball team as a standout player. Ryan can always be seen on his Harley Davidson, which other than his Honda is his favorite mode of transportation.... LOL!
Pre-owned  Manager Paul   Binder
Paul Binder
Pre-owned Manager

Paul was born and raised in Boston, MA before moving to the big city. In New York he worked for many years in the fashion industry. He moved out to the west coast to raise his daughter who is now back in Boston studying at Harvard University. Paul resides in Fairhaven and is a regular at the Bagelry and Boulevard Park. He travels often to Florida to visit family, but when he is home, you will find him riding bike around Bellingham and Chuckanut Drive. He also enjoys taking his boats out into Bellingham Bay and the San Juan Islands. He has been part of the Honda of Bellingham family for 8 years. Before his time here he sold cars, worked in finance, and managed some other local dealerships like Diehl Ford, King Nissan/ Volvo, and Jerry Chambers. When it comes to choosing a demo Paul chooses the Honda Accord Touring every time.

Paul Binder
Internet Sales Manager Morocco  Safouane
Morocco Safouane
Internet Sales Manager

Morocco was born and raised in Everett, WA before moving up to Bellingham. He is married to our lovely accounts payable clerk Christina! We love having the both of them here! They also have a dog (Stella) and 2 cats (chubbs and char). He is new to sales and is very excited about his new career. His main focus is building a customer base by always taking exception care of each and every customer he comes in contact with so they will always come back to him for their vehicles. His favorite part of his job is getting to know so many new people personally and working for a company that values customer service and it's employees so highly. His first car was a Geo Prizm but his all time favorite vehicle was a 1985 Toyota Corolla GTS that he spent many years modifying into his dream car. Morocco enjoys spending his time working on cars, taking day trips down to Edmonds, WA to spend time with his brother and his wife. He also enjoys working out and spending time with his wife. They frequently hike the Fragrance Lake trails. His current favorite movie is The Revenant. You might find Morocco and Christina hanging out at the Chuckanut Brewery or Lake Padden.

Morocco Safouane
Internet Sales Manager Dotan  Bershon
Dotan Bershon
Internet Sales Manager
Lead Sales Consultant Mark (Rudy)  Ruderman
Mark (Rudy) Ruderman
Lead Sales Consultant
Mark (Rudy) Ruderman
Sales Pete  Davis
Pete Davis

Pete is our in house comedian and prankster. He was born and raised in Hawaii where he graduated from Kailua High School. Growing up he enjoyed activities like scuba diving, body surfing, hang gliding, and horseback riding. He then relocated to Kansas State University for his education. He has always had a passion for music and has enjoyed shows at many local Bellingham venues such as Hotel Bellwether, Skylarks, Honeymoon, Boundary Bay and the Fireside. You may have even seen him performing national events at the US Embassy building as part of a barbershop quartet. If you are lucky when you visit Honda of Bellingham Pete might play you a tune on our grand piano right on the showroom floor. Pete has 3 children and 4 grandchildren who keep him very busy outside of work. Pete has been selling Hondas for over 14 years and has owned many Honda models himself including his current Honda CRV.

Peter Davis
  Sales John  Vlahos
John Vlahos

John is a total riot and will have you busting a gut in no time! He was born and raised in Pascagoula, Mississippi but now resides in Birch Bay, WA. He has spent 16 total years in the automotive industry, starting at Jerry Chambers, and the last 10 here at Honda of Bellingham. John is married and has 5 kids with 11 grandchildren keeping him young. He loves to load up the RV and take as many of them camping as much as possible! Their favorite spot is Camano Island State Park, WA. His first car was a 1964 Ford Cortina, but he and his wife both currently drive the Honda CRV. John enjoys reading about current world affairs and politics at the Bellingham Library. He says the best part about his job is meeting so many local people and getting to know them. His favorite movie is a classic! Fiddler On The Roof!

John  Vlahos
Sales Consultant Matthew  Johnson
Matthew Johnson
Sales Consultant
What makes Matt so valuable to our Honda of Bellingham team is his genuine commitment to excellent customer service. Matt understands that your vehicle of choice is one of the most important places you'll spend much of your life. It needs to be reliable, keep you safe, and get you to the important places you are going in comfort and style. It should also be exactly what you want when it's time to have a little fun! Matt has lived in Whatcom county since age 14 so he knows exactly how amazing it feels when summer is here and it's time to turn the music up and put the windows down! Matt also loves that Honda has you covered when winter is here with it's amazing lineup of AWD vehicles. Matt is especially fond of the Honda HR-V, CR-V, and Pilot models! Our area is a beautiful place to live and Matt likes to be outside as much as possible. He is an experienced fisherman and motorcycle enthusiast. When he isn't working he's enjoying quality time with his wife and four children aging from 9 to 21. Matt's favorite things include traveling to warm sunny beaches, enjoying a simple game of catch with his kids, salmon fishing on the Nooksack river, and taking motorcycle trips with his wife on their affectionately named motorcycle "Roxy". Matt is particularly impressed with this years line up from Honda including the new Honda Insight which is a beautifully styled Hybrid with an average fuel economy of over 51 MPG!

Matthew  Johnson
Sales Associate Ashley Gimmaka
Ashley Gimmaka
Sales Associate

Being so close to the action for 5 years, Ashley decided that she wanted to give selling cars a go. Receptionist turned saleswoman, her years of helping customers find their way around Honda of Bellingham has helped her build connections with everyone that walks through the door. Born and raised in Everson, WA, she has now made Bellingham her home. Make sure to ask Ashley about her wonderful dog Mogley, or ask for a recommendation on a brewery to try in town as she loves to explore them on her days off.

Ashley  Gimmaka
Sales Consultant Shelby Huston
Shelby Huston
Sales Consultant
Shelby started her journey at Honda of Bellingham as a receptionist, soon after that she became our title clerk. After a couple months in the office an opportunity to join the sales team was presented to her and she immediately jumped on the chance. She firmly believes in making the car buying experience fun again by offering a stress-free and exciting dealership experience. In her free time Shelby enjoys riding and showing horses, spending time with her Holland Lop bunny Lincoln, and cheering on her favorite football teams, the Seahawks, Texas Tech Red Raiders, and WSU Cougars.

Shelby  Huston
Sales Consultant Kristopher  Parker
Kristopher Parker
Sales Consultant
Kris was born and raised in Whatcom County. A farm boy at heart. After high school life presented him with many different opportunities in his late 20's. Through these opportunities he had different positions and time to enjoy other people and making relationships. He met an married his wife at Sonlight Church and they now have a son who is 5. Family and faith are important to him. Kris enjoys spending his free time going on family outings to the park, movies, bowling alley, and pool. Kris is keeping his eyes open for the perfect Honda Passport for his family as it is one of his favorite vehicles, it is roomy and has lots of space for sports gear. Kris is a sports enthusiast and a die hard Seahawks fan! He may be newer in sales but is excited and enjoying this career. He strives for excellence in assisting his customers. Kris really likes to leave his clients feeling appreciated and valued when buying or leasing a new or used vehicle, "This should be a great experience."

Kristopher  Parker
Sales Consultant Cecil Hawthorne
Cecil Hawthorne
Sales Consultant

Finance and Business Team

Business Manager Sam Baylasy
Sam Baylasy
Business Manager

Sam Baylasy enjoys living in Bellingham Washington. She has worked at Honda of Bellingham for the past four years and has experienced immense satisfaction in providing great service to all of her customers. She enjoys traveling, fishing and hiking with her dog, along with an occasional trip to Seattle for some great food and music. Feel free to contact Sam and she will happily answer any of your questions.

Sam Baylasy
Business Manager Steve Misencik
Steve Misencik
Business Manager
Steve Misencik


Assitant  Advisor/Express MNGR Shauna   Bundy
Shauna Bundy
Assitant Advisor/Express MNGR
Shauna Bundy
Team Foreman Blake  Bassir
Blake Bassir
Team Foreman
Team Foreman/ Master Tech Dan   Arp
Dan Arp
Team Foreman/ Master Tech
Master Technician Corey  Hemmerling
Corey Hemmerling
Master Technician
Lot Manager Spencer Thompson
Spencer Thompson
Lot Manager
Detail Eddie Campos
Eddie Campos
Service Advisor Ryan Perrin
Ryan Perrin
Service Advisor
Service Manager Scott Todd
Scott Todd
Service Manager
Assistant Advisor/Express MNGR Kateland Burkley
Kateland Burkley
Assistant Advisor/Express MNGR


Parts Manager Jefferson Eguita
Jefferson Eguita
Parts Manager
Parts Counter Roman Alcantar
Roman Alcantar
Parts Counter
Parts Counter Dan Metcalf
Dan Metcalf
Parts Counter


Accounts Payable Christina Gamez
Christina Gamez
Accounts Payable

Christina grew up in the Everett, WA area but moved here to attend Whatcom Community College and we are sure glad she did! She is currently working on pursuing her dream to become a physical therapist. When she isn't busy working full time or going to class she enjoys working out, watching netflix, kayaking, camping, or eating our at our local restaurants. She has worked here at Honda of Bellingham for 2 years but before that she was a courtesy clerk then worked at the bookstore at WWU. You might see Christina out at the Lake Padden Dog Park, Soy House, The loft, or Chuckanut Bay Brewery. Christina recently got married and her, her husband, and their dog Stella the Corgi love to travel back to the Seattle area to see their family and friends there as often as they can.

Stephanie Richter
Title Clerk
Sue Metcalf
Office Manager