Click on one of the people below to find out more information.


Joel Cherberg
General Manager

I have been in the automobile industry for over 26 years in Whatcom, Snohomish, and Skagit counties, and in that time I have spent 16 years in local Honda stores starting in sales, then moving to sales management. I have been here at Honda of Bellingham for three years. When I'm not at work I love hanging out with my wife Dee (who I have spent over 30 great years of my life with), my two sons Darion and Devin, and my two Corgis, Carlos and Lola. I thoroughly enjoy my time here in Bellingham with our team and the people in the community that call us their car store. If you've been in before we would like to welcome you back in, if you have never been in before we would like to invite you in to see how we strive to make a process that isn't generally liked by the majority of us, likable. We continually move to streamline the processes through timeliness and transparency so that our customers may have as few friction points as humanly possible. We are here to serve you.

Sue Metcalf

Morocco Safouane
Sales Manager
(360) 603-4351

Morocco was born and raised in Everett, WA before moving up to Bellingham. He is married to our lovely accounts payable clerk Christina! We love having the both of them here! They also have a dog (Stella) and 2 cats (Chubbs and Char). He is new to sales and is very excited about his new career. His main focus is building a customer base by always taking exception care of each and every customer he comes in contact with so they will always come back to him for their vehicles. His favorite part of his job is getting to know so many new people personally and working for a company that values customer service and it's employees so highly. His first car was a Geo Prizm but his all time favorite vehicle was a 1985 Toyota Corolla GTS that he spent many years modifying into his dream car. Morocco enjoys spending his time working on cars, taking day trips down to Edmonds, WA to spend time with his brother and his wife. He also enjoys working out and spending time with his wife. They frequently hike the Fragrance Lake trails. His current favorite movie is The Revenant. You might find Morocco and Christina hanging out at the Chuckanut Brewery or Lake Padden.

Mark (Rudy) Ruderman
Sales Manager
(360) 603-4352

Rudy moved to the Bellingham area from Los Angeles in 1993. He has been in the automotive business for over 20 years and is proud to be a member of the team. When Rudy isn't working to help his customers with the vehicle needs, he loves spending time riding motorcycles, hiking and spending time with his 3 children and his 2 dogs: the 95-pound lap dog and the 10-pound attack dog. Rudy values family, his customers and the team he works with.

Ritesh Singh
Used Car Manager

Ritesh is originally from the Fiji Islands but has been part of our community since 2013. He was a school teacher for 14 years and discovered his passion for the automotive industry in 2013. He loves cars and has represented brands like Toyota, Mercedes, Hyundai and Chrysler before finding his home at Honda of Bellingham. He is proud to be part of the Honda of Bellingham team because he's surrounded by people that share his passion for cars. He enjoys meeting new people every day and building memories with the friends he's made here. When Ritesh isn't working, he loves spending time with his wife and sons, camping, watching and playing soccer and exploring new places to visit with his family.

Stephanie Richter
Office Manager
(360) 603-4361

Stephanie grew up in Skagit county and proud to still call it home. When she's not working, she enjoys spending time with her husband of 16 years, 7 year old daughter, Calvin the cat and their dog, Brody. She loves camping, crafting and baking. She shares her baking skills with her very lucky work family! Stephanie has over 17 years experience in the automotive business and appreciates the relaxed, family-like atmosphere at Honda of Bellingham.

Steve Lowry
Service Manager
(360) 603-4368

Steve has been a Whatcom county resident since 2016. He's been in the automotive service business for over 40 years. He started his career working at a gas station when he was just 16 years old and has loved it ever since! He joined the Honda of Bellingham family as our service manager and prides himself on taking excellent care of our customers. When he's not working, he loves spending time with his wife, son and cat, Charlie. He also enjoys going fishing and crabbing and cooking on the weekends.

Tanya McKinney
Marketing Manager
(360) 603-4377

Tanya moved from Phoenix to the Whatcom county area over 30 years ago and now considers herself a native of the Pacific Northwest. She has been in the automotive business since 1999. She started as a part-time parts driver and worked her way up to assistant service manager. From there, Tanya took on the role as digital media and social media manager. She's excited to be part of the Honda of Bellingham family as our marketing manager and customer care manager. When she's not working, Tanya loves playing with her Great Pyrenees, Oliver, and hanging out with her family and friends. Her favorite thing about working for Honda of Bellingham is her work family and our customers!

Ashley Gimmaka
Internet Manager
(360) 603-4376

Being so close to the action for 5 years, Ashley decided that she wanted to give selling cars a go. Receptionist turned internet manager, her years of helping customers find their way around Honda of Bellingham has helped her build connections with everyone that walks through the door. Born and raised in Everson, WA, she has now made Bellingham her home. Make sure to ask Ashley about her wonderful dog Mogley, or ask for a recommendation on a brewery to try in town as she loves to explore them on her days off.

Chris Bonesteele
Internet Manager
(360) 603-4379

Chris, AKA: "Bones", has been part of the community since 1988. He found that the Bellingham area was a great place for he and his wife of 21 years to raise their 3 children. Bones has been in the automotive business for over 19 years and truly enjoys helping his customers find the perfect vehicle. In his free time, Bones loves playing games with his children. He also enjoys playing golf, although he freely admits that he isn't very good at it! He's proud to be part of the Honda of Bellingham family because of the team oriented staff and looks forward to being a part of the team for a long time to come.



Pete Davis
Sales Consultant
(360) 603-4362

Pete is our in house comedian and prankster. He was born and raised in Hawaii where he graduated from Kailua High School. Growing up he enjoyed activities like scuba diving, body surfing, hang gliding, and horseback riding. He then relocated to Kansas State University for his education. He has always had a passion for music and has enjoyed shows at many local Bellingham venues such as Hotel Bellwether, Skylarks, Honeymoon, Boundary Bay and the Fireside. You may have even seen him performing national events at the US Embassy building as part of a barbershop quartet. If you are lucky when you visit Honda of Bellingham Pete might play you a tune on our grand piano right on the showroom floor. Pete has 3 children and 4 grandchildren who keep him very busy outside of work. Pete has been selling Hondas for over 14 years and has owned many Honda models himself including his current Honda CRV.

John Vlahos
Sales Consultant
(360) 603-4372

John is a total riot and will have you busting a gut in no time! He was born and raised in Pascagoula, Mississippi but now resides in Birch Bay, WA. He has spent 16 total years in the automotive industry, starting at Jerry Chambers, and the last 10 here at Honda of Bellingham. John is married and has 5 kids with 11 grandchildren keeping him young. He loves to load up the RV and take as many of them camping as much as possible! Their favorite spot is Camano Island State Park, WA. His first car was a 1964 Ford Cortina, but he and his wife both currently drive the Honda CRV. John enjoys reading about current world affairs and politics at the Bellingham Library. He says the best part about his job is meeting so many local people and getting to know them. His favorite movie is a classic! Fiddler On The Roof!

Harold Corbin
Sales Consultant
(360) 603-4397

Harold moved to the Lynden area in 2007 with his wife of 32 years, his 3 kids and a "few" cats. He spends his free time boating, fishing, camping, playing softball and fantasy football. As a photographer, Harold loves taking photos of our beautiful county. He has recently joined the Honda of Bellingham family as a sales consultant and he loves working with his co-workers to create a delightful experience for our customers!

Isaiah Walker
Sales Consultant
(360) 603-4380

Isaiah was born and raised in Whatcom county. He's passionate about cars. Nothing makes him happier than being surrounded by them all day, especially Hondas! He's excited to join the Honda of Bellingham family because he likes knowing that he's selling an honest, reliable, quality product to the people in our community. He finds cleaning relaxing, a hobby he discovered as an owner of 3 dogs and 4 fish!



Ty Davis
Service Dispatcher

Ty has been part of our community since 1977. She moved to the area from Los Angeles and is a proud graduate of Bellingham High School. After graduation, she served our country in the army and spent her military tour in Germany. Ty has worked in the automotive industry since 2001 and recently joined the Honda of Bellingham team as our service dispatcher. When she's not working, she loves to workout with her friends, paddle boarding and spending time with her wife, 3 kids, 2 grandchildren, 2 dogs and the cat.

Darby Monroe
Service Advisor

Darby has spent her whole life in the Whatcom county area and loves it! She's been in the automotive business for over 20 years and works hard making sure her customers receive excellent service. When she's not working, she enjoys powerlifting, hiking and camping. Darby is very happy to be back at Honda of Bellingham because it feels like home.

Cat Cooper
Service Advisor
(360) 603-4369

Cat grew up in Chicago but has lived in the great Pacific Northwest for most of her adult life. She has been in the automotive business since 2007 and enjoys being part of the Honda of Bellingham service team because of her amazing teammates. When Cat isn't busy assisting our customers with their service needs, Cat loves to travel and is always up for a road trip, especially if the destination is somewhere warm! She loves cooking, canning, sipping wine poolside and hanging out with her husband, 3 children and her dogs.

Brittany Leenstra
Warranty Administrator
(360) 603-4367

Brittany was born and raised in Whatcom county. While she's new to the Honda of Bellingham family, she's no stranger to the automotive business. She has eight years of experience and really enjoys helping customers with their service needs. When she's not working, her husband, four kids, dog and fish keep her busy! In her limited free time, Brittany enjoys crocheting and reading.

Bree Bertling
Service Records Coordinator

Bree is excited to be a new family member at Honda of Bellingham. She finds the work environment friendly and supportive. She moved to the Bellingham area recently to attend WWU, where her major is communications. In her free time she practices photography and loves singing, painting and gymnastics. Her two fluffy cats, Mario and Bella, keep her company when she's not hanging out with her friends.

Blake Bassir
Shop Foreman

Blake has been part of the community for over 30 years. He started his career as a full service gas station attendant while studying his craft at Bellingham Technical College. He graduated in 1997 and has been working on vehicles ever since. He is a Honda Master Technician and has been part of the Honda of Bellingham family since 2014. Blake is a mentor to other technicians in our shop and prides himself on his work. When he's not making sure our customer's vehicles are in top condition, he enjoys fishing, drag racing, hunting and spending time his two sons and his dog.

Corey Hemmerling
Master Technician

Corey moved to the Whatcom county area in 2014. He's been a technician for over 18 years and has worked his way up to master technician and team foreman. He loves working next to his best friend and is happy to be part of the Honda of Bellingham family. When he's not helping our customers keep their vehicles on the road, Corey enjoys exploring new breweries and doing just about anything outdoors! His favorite things are spending time with his dog, Jaeger, and hot rods.

James Leenstra

Jacob Mount

Jacob was born and raised in Whatcom county and is passionate about the automotive business. He started his career detailing cars while still in high school. He took a break to give commercial fishing in Alaska a try, but found that his true calling was working on cars. He's been a technician ever since! In his free time he loves spending time with his girlfriend, going on scenic drives, taking photos, hiking, mountain biking and training his Beta fish, Marlin, to jump.

Josh Hines
Express Technician

Josh relocated to the Whatcom county area in November of 2020 from the Bay area with his cat, Blue. His passion for cars led him to Honda of Bellingham where he is currently a lube technician. He enjoys the fast-paced environment and is excited to continue learning in the automotive field. He values the friendships he's made since joining our team. When Josh isn't taking care of our customer's maintenance needs, he loves playing guitar, hanging out with his friends and working on his car.

Spencer Thompson
Lot Manager



Ryan Melton
Finance Manager
(360) 603-4356

Born and raised in Whatcom County, I am an avid outdoorsman. When I'm not at work I love spending time with my wife Liz and my dog Lucy. My wife and I met in Bellingham love giving back to the community through volunteer work with local non-profits. I have been in the automobile industry for over 7 years and would like to help you and your family find the perfect new or pre-owned vehicle.



Jefferson Eguita
Parts Manager

Jefferson has been in the automotive business for over 16 years. He's excited to come to work everyday because of our awesome customers and the people he works with. He is very passionate about cars and extremely knowledgeable about what it takes to care of them. In his free time, Jefferson enjoys spending time entertaining his family and friends, discovering new places to dine and showing off his custom ride at car shows.

Ramon Alcantar
Parts Counter

Ramon has been part of the community for over 7 years. He's been in the automotive business for 18 years and counting! He enjoys being part of the Honda of Bellingham team because, as assistant parts manager, he learns something new everyday and truly loves the people he works with. In his free time, he enjoys spending time with his 3 children. Ramon loves music and plays the keyboard, accordion and the guitar. He takes pride in helping our customers with their automotive needs.

Dan Metcalf
Parts Counter

Dan has spent nearly 60 years in Whatcom county and loves this community! He has been in the automotive business for over 8 years and part of the Honda of Bellingham team for over 5 years. When he's not hanging out with the parts team at work, he enjoys spending time with his wife, 2 children and his dog. He also loves fishing, working on cars and computers.

Kyle Bailey
Parts Counter

While new to the area, Kyle is no stranger to the auto business. He's spent 18 years providing excellent customer service and helping people get the parts they need to keep their vehicles on the road. In his free time, Kyle enjoys exploring the great outdoors. He loves hiking, camping and discovering new scenery. He's proud to be part of the Honda of Bellingham family because of the positive, friendly atmosphere!

Kristofer Flowers
Parts Delivery Driver

You may have seen Kristofer driving around town in the Honda of Bellingham parts truck, making sure our customers get their parts on time. He's been in the automotive industry since 2018 and enjoys being part of the Honda of Bellingham team. Kristofer's true passion is the outdoors. He's currently studying fisheries and aquaculture at Bellingham Technical College. In his spare time he enjoys playing musical instruments, working out and sleeping.


Customer Care Team

Kirsten Collette
Customer Care Representative
(360) 603-4374

Kirsten is new to the community, but loves the beauty of Whatcom county. She's a single mother of 4 wonderful children, Isreal, Ismael, Jullien and Kellieta. Kirsten has been in the automotive business for over 8 years and is very passionate about making sure our customers have the best experience possible. When she's not working, she loves exploring the outdoors with her friends and family. She loves going hiking and going on cruises in classic cars. Kirsten is very excited to be part of the Honda of Bellingham team for years to come!

Lovante Devore
Customer Care Representative
(360) 752-0434

Lovante moved from West Seattle to the Whatcom county area in 2012 and has called this community home ever since. He discovered the automotive business in 2021 and is enjoying learning different aspects of the industry. He's happy to be part of the Honda of Bellingham family because of the culture of friendly and helpful sales and service staff working together to provide outstanding customer service. When he's not working, Lovante enjoys basketball and martial arts. He's very passionate about boxing and loves watching, training and competing in the sport. He's hoping to compete on a professional level someday.