Click on one of the people below to find out more information.


Steve Jackson

Joel Cherberg
General Manager

I have been in the automobile industry for over 26 years in Whatcom, Snohomish, and Skagit counties, and in that time I have spent 16 years in local Honda stores starting in sales, then moving to sales management. I have been here at Honda of Bellingham for three years. When I'm not at work I love hanging out with my wife Dee (who I have spent over 30 great years of my life with), my two sons Darion and Devin, and my two Corgis, Carlos and Lola. I thoroughly enjoy my time here in Bellingham with our team and the people in the community that call us their car store. If you've been in before we would like to welcome you back in, if you have never been in before we would like to invite you in to see how we strive to make a process that isn't generally liked by the majority of us, likable. We continually move to streamline the processes through timeliness and transparency so that our customers may have as few friction points as humanly possible. We are here to serve you.

Sue Metcalf

Morocco Safouane
Sales Manager

Morocco was born and raised in Everett, WA before moving up to Bellingham. He is married to our lovely accounts payable clerk Christina! We love having the both of them here! They also have a dog (Stella) and 2 cats (Chubbs and Char). He is new to sales and is very excited about his new career. His main focus is building a customer base by always taking exception care of each and every customer he comes in contact with so they will always come back to him for their vehicles. His favorite part of his job is getting to know so many new people personally and working for a company that values customer service and it's employees so highly. His first car was a Geo Prizm but his all time favorite vehicle was a 1985 Toyota Corolla GTS that he spent many years modifying into his dream car. Morocco enjoys spending his time working on cars, taking day trips down to Edmonds, WA to spend time with his brother and his wife. He also enjoys working out and spending time with his wife. They frequently hike the Fragrance Lake trails. His current favorite movie is The Revenant. You might find Morocco and Christina hanging out at the Chuckanut Brewery or Lake Padden.

Mark (Rudy) Ruderman
Sales Manager

Rudy moved to the Bellingham area from Los Angeles in 1993. He has been in the automotive business for over 20 years and is proud to be a member of the team. When Rudy isn't working to help his customers with the vehicle needs, he loves spending time riding motorcycles, hiking and spending time with his 3 children and his 2 dogs: the 95-pound lap dog and the 10-pound attack dog. Rudy values family, his customers and the team he works with.

Paul Binder
Pre-Owned Manager

Paul was born and raised in Boston, MA before moving to the big city. In New York he worked for many years in the fashion industry. He moved out to the west coast to raise his daughter who is now back in Boston studying at Harvard University. Paul resides in Fairhaven and is a regular at the Bagelry and Boulevard Park. He travels often to Florida to visit family, but when he is home, you will find him riding bike around Bellingham and Chuckanut Drive. He also enjoys taking his boats out into Bellingham Bay and the San Juan Islands. He has been part of the Honda of Bellingham family for 8 years. Before his time here he sold cars, worked in finance, and managed some other local dealerships like Diehl Ford, King Nissan/ Volvo, and Jerry Chambers. When it comes to choosing a demo, Paul chooses the Honda Accord Touring every time.

Ashley Gimmaka
Internet Manager

Being so close to the action for 5 years, Ashley decided that she wanted to give selling cars a go. Receptionist turned internet manager, her years of helping customers find their way around Honda of Bellingham has helped her build connections with everyone that walks through the door. Born and raised in Everson, WA, she has now made Bellingham her home. Make sure to ask Ashley about her wonderful dog Mogley, or ask for a recommendation on a brewery to try in town as she loves to explore them on her days off.

Chris Bonesteele
Internet Manager

Chris, AKA: "Bones", has been part of the community since 1988. He found that the Bellingham area was a great place for he and his wife of 21 years to raise their 3 children. Bones has been in the automotive business for over 19 years and truly enjoys helping his customers find the perfect vehicle. In his free time, Bones loves playing games with his children. He also enjoys playing golf, although he freely admits that he isn't very good at it! He's proud to be part of the Honda of Bellingham family because of the team oriented staff and looks forward to being a part of the team for a long time to come.

Tanya McKinney
Marketing Manager

Tanya moved from Phoenix to the Whatcom county area over 30 years ago and now considers herself a native of the Pacific Northwest. She has been in the automotive business since 1999. She started as a part-time parts driver and worked her way up to assistant service manager. From there, Tanya took on the role as digital media and social media manager. She's excited to be part of the Honda of Bellingham family as our marketing manager and customer care manager. When she's not working, Tanya loves playing with her Great Pyrenees, Oliver, and hanging out with her family and friends. Her favorite thing about working for Honda of Bellingham are her work family and our customers!



Stephanie Richter
Title Clerk

Stephanie grew up in Skagit county and proud to still call it home. When she's not working, she enjoys spending time with her husband of 16 years, 7 year old daughter, Calvin the cat and their dog, Brody. She loves camping, crafting and baking. She shares her baking skills with her very lucky work family! Stephanie has over 17 years experience in the automotive business and appreciates the relaxed, family-like atmosphere at Honda of Bellingham.

Renee Blackwelder

Renee has been a member of the community for 31 years and counting. While new to the automotive business, Renee loves working as a receptionist at Honda of Bellingham because of her amazing co-workers and they way they make her feel like part of the team! She loves working with the public and is looking forward to being part of the Honda of Bellingham family for years to come. When she's not working, Renee loves spending time with her boyfriend and her 4 children, Tyler, Zack, Kayleaha and Braiden.

Luna Kohrmann

Luna has been part of our community since 2016. She's new to the automotive business but is happy to be on the Honda of Bellingham team because of her amazing co-workers. She loves animals and has a cat, two snakes and an aquarium full of fish. When she's not working, she loves playing video games and crocheting.



Scott Todd
Service Manager

Scott grew up in Oak Harbor and has over 20 years of experience in the automotive business, most of it with Honda and Acura dealers. He's very happy to join the Honda of Bellingham family as our service manager. He's been happily married for 19 years and enjoys spending time with his wife, 2 daughters, 2 cats and his chocolate lab. He loves the outdoors and mountain biking, hiking, wakeboarding, snowboarding and woodworking. Scott is a big fan of the Honda product. He doesn't know the meaning of "slowing down' and loves the fast-paced, family environment that Honda of Bellingham has to offer.

Steve Lowry
Assistant Service Manager

Steve has been a Whatcom county resident since 2016. He's been in the automotive service business for over 40 years. He started his career working at a gas station when he was just 16 years old and has loved it ever since! He joined the Honda of Bellingham family as our assistant service manager and prides himself on taking excellent care of our customers. When he's not working, he loves spending time with his wife, son and cat, Charlie. He also enjoys going fishing and crabbing and cooking on the weekends.

Shauna Bundy
Express Service Manager

Shauna was born in Whatcom county and can't imagine living anywhere else! She has been part of the Honda of Bellingham team since 2009. She loves the family work environment and the amazing customers. When she's not working, Shauna enjoys spending time with her husband, daughter Bailey and their new kitten, Marshmallow. She loves spending time in the hot tub, taking trips with her family and working on the car she's been driving since her 16th birthday!

Keely Finn
Express Service Advisor

My name is Keely Finn. I was born in Bellingham and graduated from Squalicum High School. I have been in the automotive industry for several years. I am married with three wonderful kids and we love everything that the PNW has to offer! From the mountains to the ocean, we explore frequently. In my free time I enjoy coaching basketball, concerts and time with my family. I started out in this industry as a detail attendant then worked my way up to customer relations rep and warranty administrator and finally to express service advisor. I am looking forward to a long career here at Honda of Bellingham and am so thankful for my team and the awesome customers that I get to meet daily.

Noel Nunez
Service Advisor

Noel is a native Washingtonian and loves everything the Pacific Northwest has to offer. He's excited to join the Honda of Bellingham team because he believes in the brand. He loves his 1999 Honda Civic and knows how to help our customers get the most out of their vehicles. Noel has been in the automotive business for over 18 years. He got his start as a lot attendant, then lot manager and then moved his way up to service advisor. When he's not providing excellent service to our customers, Noel enjoys playing and watching sports, especially Seattle teams! He loves music, playing the drums, taking his American Staffordshire Pitbull, Abby, for long hikes and hanging with his friends at Twin Sisters Brewery.

Andres Soltero
Service Advisor

Andres is from the Anacortes area and has recently joined the Honda of Bellingham team as a service advisor. He's been in the automotive business since 2018. He makes the trip every day because he loves our customers and his co-workers. He prides himself on giving our customers the best service experience he can. When he's not going above and beyond to help our customers with their service needs, Andres loves spending time with his wife, 3 girls and his 2 dogs. He and his family enjoy bike rides, Mariner's games and camping trips.

Brittany Leenstra
Warranty Administrator

Brittany was born and raised in Whatcom county. While she's new to the Honda of Bellingham family, she's no stranger to the automotive business. She has eight years of experience and really enjoys helping customers with their service needs. When she's not working, her husband, four kids, dog and fish keep her busy! In her limited free time, Brittany enjoys crocheting and reading.

James Hall
Service Assistant

James drove across country from the east coast to pursue his career in acting and screenwriting. He's been part of the community for over 3 years and loves all the Pacific Northwest has to offer. He enjoys hiking, snowboarding, disc golfing and attending concerts and sporting events. He finds the beauty of the PNW inspiring and enjoys writing poetry and painting as well. James has been part of the Honda of Bellingham family since 2018 and likes being part of the "crew" and the responsibilities of his position that keep him constantly busy!

Bree Bertling
Service Records Coordinator

Bree is excited to be a new family member at Honda of Bellingham. She finds the work environment friendly and supportive. She moved to the Bellingham area recently to attend WWU, where her major is communications. In her free time she practices photography and loves singing, painting and gymnastics. Her two fluffy cats, Mario and Bella, keep her company when she's not hanging out with her friends.

Blake Bassir
Team Foreman

Dan Arp
Team Foreman / Master Technician

Corey Hemmerling
Master Technician

Corey moved to the Whatcom county area in 2014. He's been a technician for over 18 years and has worked his way up to master technician and team foreman. He loves working next to his best friend and is happy to be part of the Honda of Bellingham family. When he's not helping our customers keep their vehicles on the road, Corey enjoys exploring new breweries and doing just about anything outdoors! His favorite things are spending time with his dog, Jaeger, and hot rods.

James Leenstra

Elias Alvarado

Elias, also know as "Fluff" by his friends and family, grew up in Whatcom county and has worked in the automotive business since 2015. He loves being part of the Honda of Bellingham family because it's a team that gets things done! When he's not working on cars, he loves skateboarding, learning to play musical instruments and hanging out with his dog, Fraulein.

Spencer Thompson
Lot Manager

Eddie Campos



Pete Davis
Sales Consultant

Pete is our in house comedian and prankster. He was born and raised in Hawaii where he graduated from Kailua High School. Growing up he enjoyed activities like scuba diving, body surfing, hang gliding, and horseback riding. He then relocated to Kansas State University for his education. He has always had a passion for music and has enjoyed shows at many local Bellingham venues such as Hotel Bellwether, Skylarks, Honeymoon, Boundary Bay and the Fireside. You may have even seen him performing national events at the US Embassy building as part of a barbershop quartet. If you are lucky when you visit Honda of Bellingham Pete might play you a tune on our grand piano right on the showroom floor. Pete has 3 children and 4 grandchildren who keep him very busy outside of work. Pete has been selling Hondas for over 14 years and has owned many Honda models himself including his current Honda CRV.

John Vlahos
Sales Consultant

John is a total riot and will have you busting a gut in no time! He was born and raised in Pascagoula, Mississippi but now resides in Birch Bay, WA. He has spent 16 total years in the automotive industry, starting at Jerry Chambers, and the last 10 here at Honda of Bellingham. John is married and has 5 kids with 11 grandchildren keeping him young. He loves to load up the RV and take as many of them camping as much as possible! Their favorite spot is Camano Island State Park, WA. His first car was a 1964 Ford Cortina, but he and his wife both currently drive the Honda CRV. John enjoys reading about current world affairs and politics at the Bellingham Library. He says the best part about his job is meeting so many local people and getting to know them. His favorite movie is a classic! Fiddler On The Roof!

Harold Corbin
Sales Consultant

Harold moved to the Lynden area in 2007 with his wife of 32 years, his 3 kids and a "few" cats. He spends his free time boating, fishing, camping, playing softball and fantasy football. As a photographer, Harold loves taking photos of our beautiful county. He has recently joined the Honda of Bellingham family as a sales consultant and he loves working with his co-workers to create a delightful experience for our customers!

Kristopher Parker
Sales Consultant

Kris was born and raised in Whatcom County. A farm boy at heart. After high school life presented him with many different opportunities in his late 20's. Through these opportunities he had different positions and time to enjoy other people and making relationships. He met and married his wife at Sonlight Church and they now have a son who is 5. Family and faith are important to him. Kris enjoys spending his free time going on family outings to the park, movies, bowling alley, and pool. Kris is keeping his eyes open for the perfect Honda Passport for his family as it is one of his favorite vehicles, it is roomy and has lots of space for sports gear. Kris is a sports enthusiast and a die hard Seahawks fan! He may be newer in sales but is excited and enjoying this career. He strives for excellence in assisting his customers. Kris really likes to leave his clients feeling appreciated and valued when buying or leasing a new or used vehicle, "This should be a great experience."

Isaiah Walker
Sales Consultant

Isaiah was born and raised in Whatcom county. He's passionate about cars. Nothing makes him happier than being surrounded by them all day, especially Hondas! He's excited to join the Honda of Bellingham family because he likes knowing that he's selling an honest, reliable, quality product to the people in our community. He finds cleaning relaxing, a hobby he discovered as an owner of 3 dogs and 4 fish!

Devin Cherberg
Sales Consultant

Devin was born and raised in Skagit county, but he's happy to join the Honda of Bellingham family because of his amazing co-workers and customers! He's been in the automotive business since 2019 and enjoys learning something new every day. When he's not helping his customers find the perfect vehicle for their needs, Devin loves hanging out with his girlfriend and their English Bulldog, Thor. He's also an avid shoe collector and sneaker enthusiast with a large collection that includes Nikes, Air Jordans and more! When you meet Devin, be sure to check out his kicks.

James Dillow
Sales Consultant

James is new to the Whatcom county area. Both of his parents serve in the military so being new is something he's used to. He's also new to the automotive industry, but is very excited to join the Honda of Bellingham team. He believes in the Honda product and feels good helping our customers pick out just the right model for them. When he's not at work, James enjoys hanging out with his girlfriend, Ella, and roommates, playing guitar and binge watching Netflix.

Ronnie Holt
Sales Consultant

Ronnie recently relocated to Bellingham with his wife and daughter. Having been a sales consultant at a Honda dealer in Alabama since February of 2020, he was looking for a place to call home and he's found it at Honda of Bellingham. Ronnie loves Honda and is excited to join our team. On his days off, Ronnie enjoys pursuing his talents as an artist and musician. He loves the area because he has so many great places to go hiking and backpacking with his family!



Ryan Melton
Finance Manager

Born and raised in Whatcom County, I am an avid outdoorsman. When I'm not at work I love spending time with my wife Liz and my dog Lucy. My wife and I met in Bellingham love giving back to the community through volunteer work with local non-profits. I have been in the automobile industry for over 7 years and would like to help you and your family find the perfect new or pre-owned vehicle.


Customer Care Team

Kirsten Collette
Customer Care Representative

Kirsten is new to the community, but loves the beauty of Whatcom county. She's a single mother of 4 wonderful children, Isreal, Ismael, Jullien and Kellieta. Kirsten has been in the automotive business for over 8 years and is very passionate about making sure our customers have the best experience possible. When she's not working, she loves exploring the outdoors with her friends and family. She loves going hiking and going on cruises in classic cars. Kirsten is very excited to be part of the Honda of Bellingham team for years to come!

Omar Huerta
Customer Care Representative

Omar has been a resident of Skagit county for 18 years, but is happy to be part of the Honda of Bellingham family because of the small team feeling and the great communication between team members. Omar has been in the automotive business for over 6 years. He has a love of cars, especially the fast ones! When he's not working, Omar loves photography, long boarding and hanging out with his puppy, Chapito, who turns 1 this December!



Jefferson Eguita
Parts Manager

Jefferson has been in the automotive business for over 16 years. He's excited to come to work everyday because of our awesome customers and the people he works with. He is very passionate about cars and extremely knowledgeable about what it takes to care of them. In his free time, Jefferson enjoys spending time entertaining his family and friends, discovering new places to dine and showing off his custom ride at car shows.

Ramon Alcantar
Parts Counter

Ramon has been part of the community for over 7 years. He's been in the automotive business for 18 years and counting! He enjoys being part of the Honda of Bellingham team because, as assistant parts manager, he learns something new everyday and truly loves the people he works with. In his free time, he enjoys spending time with his 3 children. Ramon loves music and plays the keyboard, accordion and the guitar. He takes pride in helping our customers with their automotive needs.

Dan Metcalf
Parts Counter

Dan has spent nearly 60 years in Whatcom county and loves this community! He has been in the automotive business for over 8 years and part of the Honda of Bellingham team for over 5 years. When he's not hanging out with the parts team at work, he enjoys spending time with his wife, 2 children and his dog. He also loves fishing, working on cars and computers.

Kyle Bailey
Parts Counter

While new to the area, Kyle is no stranger to the auto business. He's spent 18 years providing excellent customer service and helping people get the parts they need to keep their vehicles on the road. In his free time, Kyle enjoys exploring the great outdoors. He loves hiking, camping and discovering new scenery. He's proud to be part of the Honda of Bellingham family because of the positive, friendly atmosphere!